Keeping an eye on the competition? Researching a prospective employer?
Getting the inside scoop on a company isn't as hard as you'd think.
Start with the Obvious
Start with the most obvious resource, a company's Web site.
Many companies offer press releases, product information, organizational
charts and demographic data from their sites.
If you have difficulty locating a company's site, try a business directory.
Hoover's Online is a great launchpad for company facts and figures. For
basic contact information, try SuperPages.com.
Public or Private?
Is the company public or private? Publicly-held companies (those
that sell stock to the general public) are required to disclose financial
information to their shareholders and to the Securities and Exchange Commission
(SEC). Their annual reports provide a great synopsis of performance over
the last year. From the Public Register's
Annual Report Service, you can request a copy of more than 3,600 public
companies' annual reports free of charge.